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Pitching & pricing
Setting your rates, writing proposals, and reaching out to clients without sounding desperate.
Pitching & pricing
Setting your rates, writing proposals, and reaching out to clients without sounding desperate.
8 playbooks
- Finding out a client's budget before you quote"A website" can mean ₹15,000 or ₹5 lakh. Read the client before you put a number on paper.7 minUpdated
- Anchoring your priceThe first number in a pricing conversation sets the frame for every number after it. Make sure it is yours.7 minUpdated
- How to price freelance work in IndiaA worked ₹ example: from what you spend each month to a day rate, a project quote, and the amount that actually reaches your bank.9 minUpdated
- Hourly, fixed price or retainerEach billing model decides who carries the risk when work takes longer. Pick the one that matches how clear the brief is.7 minUpdated
- How to write a freelance proposalA short covering message, a proposal of three to five pages written in the client's words, and a clear way to say yes. Template included.9 minUpdated
- Following up after a proposalSilence after a proposal usually means "busy", not "no". Four short emails and one WhatsApp message, then a clean stop.6 minUpdated
- Cold email templates for freelance workFive complete emails for the people most likely to hire an Indian freelancer, written to be short enough to read on a phone.8 minUpdated
- Case studies and proof in a proposalEvery proposal says "experienced". A short case study with a real number shows it. Template and testimonial request included.7 minUpdated
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